It should come as no surprise that an autoresponder is of huge importance to anyone running an online business, assuming it has all the necessary features and it's of the easy to use type. Having an automatic email response system setup that reliably responds to all incoming emails 24/7 and 365 days per year is without a doubt, a huge advantage in the world of Internet commerce.

There are many autoresponder programs available that can be setup on your own PC or on a local server. In addition to this type, there are also  autoresponders that are hosted on remote servers and generally these services cost money and in some cases, can become expensive.

One of the biggest factors to keep in mind when selecting between the two types mentioned above is that the commercial services generally have agreements with the major ISPs (Internet Service Providers) that allows a much higher percentage of your outbound emails to reach their destination since the autoresponder enforces its own policies regarding SPAM.

Another big advantage of using commercial autoresponders is the tracking feature they provide such as reporting the number of bounced emails, opens and clicks to help you gauge the effectiveness of your particlular email campaign.

To get the most of your autoresponder it's important that you provide a subscription box on your website. What you want to achieve is to make it easy for visitors to sign up for your newsletter or report to learn more about the products or services you provide. Having the visitor sign up, you can have the autoresponder setup in a manner that automatically sends an email and at the same time, adds the person to your client list.

If you're searching for new ways to improve your online business, rest assured that you're not alone. If you can capture your visitors email you have something very important; you have a chance (actually many) to contact your customer many times. Keep in mind that some folks don't make a purchase right away and it's generally not a good idea to overdo the offers with email.

Since you won't need to reply to every email personally, the time it will free up will help you to handle other more important tasks. Also, as you grow your client list, your business profits will grow with it. The long story short? The cost of an autoresponder is easily offset by the increased profits and value that they add. Our favorite for the money (and we've used most of them) is AWeber. For the price we've not found any other company that provides anywhere near the value when it comes to service, deliverability and a wide range tools, not to mention their videos and blog are also top notch. Be sure to check AWeber out and make a comparison for yourself, we know you'd be happy with them.

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Comments (1)

• |2009-10-21 13:49:51 Robert E.  - Understated
  Good article Dan. Since I use Google Analytics, I could see just how much repeat traffic I was able to get once I started using an autoresponder. My list building became my number 1 priority and I now have many times more traffic than before and my visitors enjoy receiving useful information. Thanks again!
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